Estes Industries · Est. 1960

The Early Days of Model Rocketry

The story of Vern Estes and the little company that put a rocket engine in the hands of a generation.

Denver · 1958
Vern Estes working to complete Mabel, the engine-making machine, in 1958
Vern Estes completing “Mabel,” the machine he built by hand to mass-produce model rocket engines. Late 1958.
Vern’s Story

Dear Mr. Estes

The story of Estes Industries and the Early Days of Model Rocketry — told in Vern’s own words.

Welcome. This site is where I gather with the many people who were part of model rocketry back in the early days of the hobby — the years many of us now call the Early Days of Model Rocketry.

For years, folks asked me to set the story down — and now I have. My book, Dear Mr. Estes, takes its title from the file of customer letters I saved through our mail-order years. The youth of America were captivated by our budding space program and simply had to get involved. What an exciting time in our country’s history — and what a wonderful time we had together.

Each chapter opens with one of those youthful letters, then tells how Estes Industries started and about the people who made it happen — the founding of the company and the relationship we enjoyed with America’s young rocketeers.

Whether you were there in the Early Days or are just discovering them now, I hope the book brings that time back to life.

1958
Founded in Denver
5,000
Engines a day by 1965
5½s
Per engine on Mabel
1969
Sold to Damon
Cover
image
Cover of the book Estes Rockets: Dear Mr. Estes
The Book

Estes Rockets: Dear Mr. Estes

From the 1958 launch in Denver to the 1961 landing in Penrose
Vernon Estes & Betty Estes Geer

The full story of how Estes Industries began and grew — the founding, the move to Penrose, the making of Mabel, and the young rocketeers who grew up alongside it. Told in Vern’s own words, and now available to order.

Film · 1961

Estes Industries: An Historic Document

In 1961, while Estes Industries was still in Denver, Mabel operator John Schutz filmed me running Mabel on his 8 mm camera. He later documented our move to Penrose, the start of construction there, and my early tests turning his glider into the Astron Space Plane kit.

The film has since been converted to digital, with added stills and commentary. It isn’t as sharp as I’d like, but it’s the only one that exists — and I’m glad to share it.

Opening frame of the 1961 Estes Industries film 3:52
Published Articles

The archive

Interviews and features from across the decades — free to read or download.

Sport Rocketry magazine cover
Sport Rocketry · 2007

The Golden Days — a three-part interview

Editor Tom Beach’s series with Vern and Gleda Estes: the early years, the story of Mabel, and the people behind the company.

LAUNCH magazine cover
LAUNCH · 2006

Space Age Legends

A twelve-page interview with Vern and Gleda on how it all began — the catalogs, the customers, and the making of a hobby.

Bill Simon interview thumbnail
LAUNCH · Rocket Man

The Bill Simon interview

Bill Simon joined Estes in 1962 and shaped the Model Rocket News and those unforgettable kit designs. An interview by editor Mark Mayfield.

Empire Magazine cover
Empire Magazine · 1965

Inside Estes Industries

A Denver Post insert visits the company at full stride — 55 employees and 5,000 engines a day — with a look at its early history.

Original
file
needed
Air & Space · 2000

Mr. Estes Comes to Washington

Dr. Robert A. Craddock’s feature on Vern and Gleda’s visit to the Smithsonian’s model-rocket collection at the Garber Facility.

The article PDF and cover were missing from the site archive.
Get in touch

Share your story

Have a memory, a letter, or a photograph from the early days? Send it along — I read every message.

Your address stays private. I don’t share it with anyone.